The holidays will be here before you know it, and if you haven’t started planning for them yet, now’s the time. To help you stay organized during this bustling season, we’ve created a calendar with all of the key holiday dates. In addition, we are providing several housekeeping tips to help you stay on top it.
|Holiday||Holiday Date||Start Designs||Start Promotions|
Please note that the dates in the “Holiday Date” column are in chronological order, but the dates in the “Start Promotions” column is not in chronological order as the promotional schedule varies for different holidays.
|Fall Décor and more!||
Candles, doormats, serving trays, table runners, table cloths, fleece blankets, pillows, mugs, coasters, tapestries, wine glass tags and bottle hangers. Themes include: Friendsgiving
Invitations, postcards, stickers, totes, favor bags, bunting flags, paper cups, paper plates, paper napkins, paper hats, food (cookies, brownies, cake pops, etc.) table confetti
|Holiday Décor and more!||
calendars, gift tags, posters, wrapped canvas, gift bags, ornaments, snow globes, stickers, recipe binders, tree skirts, wrapping paper, banners, aprons, cookies, flasks, mugs, stockings, pillows, fleece blankets, cheese boards, serving trays, wall art
Invitations, menu cards, place cards, fall décor, apparel (Ugly Sweater Party)
All cards and card accessories (labels, stickers, envelopes, envelope liners (new) etc.)
All products! Keep an eye out for new iPhone cases!
Leggings, hair ties, water bottles, totes, hats, t-shirts, hoodies, towels, tanks, sports bras, yoga mats, dry erase magnetic sheets
The general rule is to start designing 3-6 months in advance of the holiday and start promoting 1-2 months prior to the holiday. Remember to keep in mind production and shipping times (which vary depending on the product) when you’re designing and promoting your products.
Now that you’ve added these dates to your calendar, it’s time to take a look at a few housekeeping tips!
Tip #1 Don’t forget your other designs.
Many shoppers may be focused on the upcoming holidays, but occasions like weddings, baby showers, bridal showers, bachelor/bachelorette parties, birthday parties, etc. happen all year round! Keep in mind that business cards, apparel, and cases are key products to always refresh and promote.
If you’re crunched for time, reviewing your royalty history and referral history from last year can tell you what designs and product types sold the most during a certain week and/or month. This will give you a good idea of knowing what products to focus on at what time.
Tip #2 Stay informed about Zazzle updates.
Visit our news forum weekly (even daily if you can) to see important Zazzle updates. Two recent updates that you should definitely keep in mind are the department tree update and the paper breakout update.
Tip #3 Use resources to learn tips.
Zazzle has multiple resources including the blog, Zazzle Chat videos and the forums where you can learn about designing, promoting, and more! One of our latest chats talks about trendspotting where you’ll find tips on how to spot trends and leverage them for your designs.
Tip #3 Don’t forget to promote.
Promote your products on your blog, website or social media site! If you’re logged in, your Associate ID will be automatically added when you use our Email This to a Friend tool, Link to This tool or social share buttons. Don’t have your own store? Give a shout-out to our brand partners or some of your favorite Designers by sharing their products with your readers.
Tip #5 Check what’s being featured on the site.
Go on Zazzle to see what products are featured in the gift center, the coupons page, or any other department that is relevant to you. This will help you find out what’s hot and what our merchandising team is looking for when they choose designs to feature.