Planning for the Holidays

By • 3 weeks ago with 15 replies already

The holidays will be here before you know it, and if you haven’t started planning for them yet, now’s the time. To help you stay organized during this bustling season, we’ve created a calendar with all of the key holiday dates. In addition, we are providing several housekeeping tips to help you stay on top it.

Holiday Calendar

Holiday Holiday Date Start Designs Start Promotions
Fall Décor 9/2018 Now 09/15/2018
Halloween 10/31/2018 Now 09/15/2018
Holiday Décor 11/2018 Now 10/15/2018
Thanksgiving 11/22/2018 Now 10/15/2018
Black Friday 11/23/2018 N/A 11/19/2018
Cyber Monday 11/26/2018 N/A 11/19/2018
Christmas (cards) 12/25/2018 Now 10/15/2018
Christmas  (gifts) 12/25/2018 09/2018 11/15/2018
New Year’s 01/01/2019 10/2018 12/15/2018

 

Please note that the dates in the “Holiday Date” column are in chronological order, but the dates in the “Start Promotions” column is not in chronological order as the promotional schedule varies for different holidays.

 

Product chart

 

Holiday Suggested Products
Fall Décor and more!  

Candles, doormats, serving trays, table runners, table cloths, fleece blankets, pillows, mugs, coasters, tapestries, wine glass tags and bottle hangers. Themes include: Friendsgiving

 

Halloween  

Invitations, postcards, stickers, totes, favor bags, bunting flags, paper cups, paper plates, paper napkins, paper hats, food (cookies, brownies, cake pops, etc.) table confetti

 

Holiday Décor and more!  

calendars, gift tags, posters, wrapped canvas, gift bags, ornaments, snow globes, stickers, recipe binders, tree skirts, wrapping paper, banners, aprons, cookies, flasks, mugs, stockings, pillows, fleece blankets, cheese boards, serving trays, wall art

 

Thanksgiving  

Invitations, menu cards, place cards, fall décor, apparel (Ugly Sweater Party)

 

Christmas cards  

All cards and card accessories (labels, stickers, envelopes, envelope liners (new) etc.)

 

Christmas gifts  

All products! Keep an eye out for new iPhone cases!
Design tip: Focus on photo templates, monograms, and personalization.

 

New Year’s  

Leggings, hair ties, water bottles, totes, hats, t-shirts, hoodies, towels, tanks, sports bras, yoga mats, dry erase magnetic sheets

 

The general rule is to start designing 3-6 months in advance of the holiday and start promoting 1-2 months prior to the holiday. Remember to keep in mind production and shipping times (which vary depending on the product) when you’re designing and promoting your products.

Now that you’ve added these dates to your calendar, it’s time to take a look at a few housekeeping tips!

Tip #1 Don’t forget your other designs.

Many shoppers may be focused on the upcoming holidays, but occasions like weddings, baby showers, bridal showers, bachelor/bachelorette parties, birthday parties, etc. happen all year round! Keep in mind that business cardsapparel, and cases are key products to always refresh and promote.

If you’re crunched for time, reviewing your royalty history and referral history from last year can tell you what designs and product types sold the most during a certain week and/or month. This will give you a good idea of knowing what products to focus on at what time.

Tip #2 Stay informed about Zazzle updates.

Visit our news forum weekly (even daily if you can) to see important Zazzle updates. Two recent updates that you should definitely keep in mind are the department tree update and the paper breakout update.

Tip #3 Use resources to learn tips.

Zazzle has multiple resources including the blog, Zazzle Chat videos and the forums where you can learn about designing, promoting, and more! One of our latest chats talks about trendspotting where you’ll find tips on how to spot trends and leverage them for your designs.

Tip #3 Don’t forget to promote.

Promote your products on your blog, website or social media site! If you’re logged in, your Associate ID will be automatically added when you use our Email This to a Friend tool, Link to This tool or social share buttons. Don’t have your own store? Give a shout-out to our brand partners or some of your favorite Designers by sharing their products with your readers.

Tip #5 Check what’s being featured on the site.

Go on Zazzle to see what products are featured in the gift center, the coupons page, or any other department that is relevant to you. This will help you find out what’s hot and what our merchandising team is looking for when they choose designs to feature.

Happy planning!

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15 thoughts on “Planning for the Holidays”

    1. Hi Ana,

      Great question. I would follow the general rule of starting your designs 1-2 months in advance, so late February or early March would be the timeline for Easter.

      Thanks!
      Elizabeth P.

    1. Hi Kesha,

      Great question.

      You can review the gift center to see which types of products we are looking to promote.

      Best,
      Elizabeth P.

  1. This timeline is pretty handy, thanks.
    F.Y.I. When you updated this and made fonts
    larger, the dates on the calendar list are cut off on right margin for us iPhone users.

  2. Hi Elizabeth,
    Great post, thank you. I am new to Zazzle, and wondered if there is somewhere we submit our design sets for consideration on the featured pages or the homepage collections?
    Thank you!

  3. Is there a way to find out from Zazzle, what their top or a ranking of their seasonal product sellers are? Also, the same with what’s trending as far as keywords used in Zazzle? This would be very helpful to know what type of products to create and promote.

  4. This is great, although I wanted to mention that it doesn’t show up completely on my mobile phone, even though I have it set for mobile.

    1. Hi Debra,

      Thank you for reahing out. I don’t think we will be adding more colors to our current sweatshirts/hoodies. However, our Men’s American Apparel California fleece zip hoodie comes in green and red.

      Hope this helps!
      Best,
      Elizabeth P.

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