It’s time to put the pedal to the metal with promoting your products, growing your followers, and getting people excited about your Zazzle store! One of the best, free ways to get the word out about your fabulous designs is through everyone’s favorite inspirational platform—Pinterest. Today, we’ll highlight a few tips for setting up a Pinterest account for your Zazzle store.
Tip 1: Stay consistent.
When setting up a Pinterest account for your Zazzle store, remember to stay on brand by making sure that your username, profile image (your logo or a headshot work best), and bio are the same (or very similar) for both accounts. This will make it easy for customers to recognize who you are.
In the example below, we can see that Redwood & Vine uses their logo for both their Zazzle store profile image and Pinterest profile image. They use their company name ‘Redwood & Vine’ for both of their account names.
In the ‘About you’ section, Redwood & Vine uses similar language across both accounts, telling their audience about their offerings and their interests.
Pro tip: Using relevant keywords in the ‘About you’ section can help your visibility on Pinterest, so keep that in mind when typing up your 160 character bio for Pinterest.
Tip 2: Link to your store or website.
Pinterest gives you the opportunity to add a URL to your profile where you can add a link to your Zazzle store or any other website.
Adding a link to your Zazzle store makes it easy for followers to visit your store directly from your Pinterest profile page. However, if you link to a personal website (with its own domain), Pinterest offers you the opportunity to advantage of additional analytics by claiming your website. So if you do have your own website where you promote your brand, it’s better to link to that site so you can get access to more analytics.
In the example below, we can see that Kathleen’s Art Creations Pinterest account links to her personal site www.kathleensartcreations.com. The little globe and checkmark pointed out by the red arrow, tells us that Kathleen has verified her website’s authenticity with Pinterest. You can do this by following the steps Pinterest provides to claim your site.
Tip 3: Create boards and add pins.
Create Pinterest boards to show off your collections, newest designs, and what inspires you. You can start with creating 10-20 Pinterest boards and adding at least 10 pins in each board.
In the example below, we can see that Origami Prints has several boards ranging from occasions (2018 Holiday) to food (Keto) to specific product type boards (Bridal Shower Invitations).
Remember to create boards that are right for your brand and your interests. As you fill up your boards with pins, you’ll notice that the background template image for your account will start to populate with your pins which will make your account look more complete.
Don’t forget to review Pinterest’s best practices to ensure that you are following all of the rules and guidelines. Check out our forums to find Pinterest group boards to join. Last but not least, remember to use the hashtag #Zazzle in the description of your pins so we can find them easily.