Meet Sabrina—the owner of the Zazzle store Three Busy Birds and the Three Busy Birds Instagram account. Sabrina is doing a fantastic job not only with her Instagram imagery, but also her strategy. Let’s find out a bit more about her background and learn some of her excellent Instagram tips.
Tell us about yourself!
I was born and raised in Houston, and now live about twenty minutes away in the suburbs of Sugar Land, Texas. I worked for about ten years in a 9 to 5 setting doing marketing and design, before I finally decided it wasn’t for me. I quit my job and jumped headfirst into freelancing and Zazzle. Now, when I am not spending time with my family, I am designing and working on my Zazzle shop!
Where do you get your inspiration from?
I get inspired by everything—music, photos, Pinterest, my daughter, nature—the list can go on and on! I love to travel, so I draw a lot of inspiration from my past trips. If I am ever stuck in a design rut, and can’t get away on a lavish vacation, I take my daughter on a walk to the park, the library, a restaurant, or around the neighborhood. Being around other people, as well as being in nature, really sparks my creativity.
What tips can you offer other Designers on managing and growing their Instagram account?
1. Schedule and evaluate.
Try to set aside time once or twice a month to sit down and focus on your Instagram account. You can use this time to plan a few posts, create mockups, style photos and look at how your past posts have performed. This allows you to see what doesn’t work and what works really well. If your followers are really engaged with a certain post, what is it about the post that they liked? Try to replicate that in your future posts!
I use a paid platform to schedule my posts, but there are free ones out there! The platform saves me a lot of time because it recommends hashtags, shows me what posts are doing best, and allows me to schedule posts on Instagram and Pinterest. When life and business get hectic, I at least know that I have some posts scheduled to go out.
2. Piggyback on Zazzle’s sales.
If you have new products or some best sellers that you’ve been wanting to promote and you see that Zazzle has a sale on those products, post the sale to your Instagram along with a product image. Be sure to link to the product (or your store) in your profile and include the coupon code in your post. It is a win-win for you and Zazzle!
3. Keep learning.
Instagram is constantly changing from adding new features to surfacing new trends. A lot of the scheduling apps have blogs and newsletters—sign up for them and read them! They are a free resource and super helpful when it comes to updates and trends! Did you know you can now add your Instagram to your Pinterest account? It’s a huge time saver!
4. Be authentic—don’t just sell the product.
You’ve spent a lot of time creating high-quality products on Zazzle and you want to show them off. However, you should do more than only post products for your followers. People want to see the person behind the brand from time to time! Show what inspired you to create something, or show a behind the scenes image so your customers and fellow Designers can see who you are and how you do what you do!
5. Use good visuals.
It is all about images on Instagram. If your pictures aren’t aesthetically pleasing, people aren’t going to follow you or buy your products. Use photography or, if photography isn’t your strong suit, use mockups. I am terrible at taking photos and even worse when it comes to editing them! For a majority of my Instagram posts, I use mockups. There are a ton of resources online to find free or inexpensive mockups.
I like to use Design Cuts or Creative Market to find really good quality images that are reasonably priced. I like these two websites because many of the images on there are created by independent sellers who are willing to help if you have questions on how to use them.
6. Create Instagram stories.
This is something I don’t utilize enough, but I’m planning to focus more on Instagram stories in 2019. More and more people are viewing stories, so use them!
7. Have fun.
It can be overwhelming and incredibly time-consuming to manage and post on Instagram, but you should try it out and have fun with it! If you’re having fun, your followers will notice and you’ll get more likes, comments, re-grams and gain even more followers!
We hope you enjoyed this Instagram Spotlight and we look forward to seeing you put these tips into action! Make sure to tag your posts #ZazzleMade so that we can find your great content and re-gram you!