Designer Moment: Sugar Puff Kids

By • 3 years ago with no replies yet

Please tell us about yourself!

I was born in a small town in Italy but migrated to Melbourne, Australia when I was very young. My husband and I have raised two lovely children here and we all love the vibrant culture of this diverse city. When I am not designing, I like to clear my mind with Tai Chi and meditation classes and also love going for walks on the beach with my husband.

Tell us about the space where you do your work. Do you have an official studio or have your carved out a nook in your home?

I’ve taken over the home study, which I’m slowly converting from a once cluttered, shared space into my dedicated studio. As I spend so much time in there I’m always looking for ways to freshen the space with inspiring items and images.

What is your background in art/design? What got you started creating?

I studied fine art (painting) at RMIT University in Melbourne, and I also completed a short course in multimedia which introduced me to designing with software. I began creating birthday invitations for my children when they were young, and when I stumbled across Zazzle several years ago, I thought I’d try my hand at opening an online store. I’ve since opened a second store called Fig Tree Design which has enabled me to create pieces for other events such as weddings, engagements and baby showers.

Where do you find inspiration for your designs?

I’m inspired by anything that strikes me as beautiful and any celebration I get invited to. I love looking at children’s, weddings and other party-related magazines and blogs. I also enjoy wandering through homewares and children’s stores. I use all this for guidance on the colors and themes that are popular at the moment and then add my own spin to those trends.

When do you feel most creative? Your least?

I feel inspired to create in the mornings, when it’s bright and sunny, or when I’ve encountered something I think is beautiful or new and exciting. I feel least creative when the weather is dull or when I’ve been working for some time without taking a break.

What are your favorite products to design on Zazzle?

Kids’ invitations are my favorites to create. It’s fun keeping up with trends in the market, but I also enjoy interacting with the parents who often contact me about their ideas or changes they need made to a template. They’re always so excited about organizing their child’s party and are very appreciative when you are able to help their vision come to life. This interaction brings me an extra sense of fulfillment in my work.

What was the very first Zazzle product that you sold?

A little boy’s truck birthday invitation.

What Are Your 5 Favorite Products in Your Store?

O-Fish-ally Fishing Birthday Invitation

Boys Safari 1st Birthday Milestone Poster

Faux Gold Unicorn Rainbow 1st Birthday Invitation

Boys It’s O-Fish-al Photo 1st Birthday

Mermaid Under the Sea Birthday Invitation

Do you have any advice for new Zazzle Designers?

Quality over quantity is key. Also, if something isn’t working, it’s often helpful to take a step back, re-evaluate and try doing things differently. Taking time away from your workspace and doing something fun or otherwise engaging can help make your time in front the computer more productive. At least it does for me!

Is there anything else you’d like our readers to know about you?

I have never been happier than I am now, having a creative outlet and being part of such a positive community. If you are curious to see what some Parents have done with my Sugar Puff Kids birthday party designs, please visit my Instagram page. ( I’m hoping that parents will keep sending me photos to post. If you’re interested in my secondary store Fig Tree Designs, please visit me at

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